Luumy – quality controlled – mother to child

Behind the Luumy brand are two mothers – Elisabeth and Krislin. Women who value functionality, but also eye-pleasure. Luumy products are tested, tones are hand-picked, branded and loved by children.

What do you value for children produced?
Elisabeth: Design, functionality, quality, eco-friendliness, safety,  style and soft colors – bright colors are completely out for me.
Krislin: Products what children use must be free of toxins and must not contain hazardous substances. Products must be safe to use.

What makes Luumy special?
We don’t want to be another reseller of impractical products and reseller of another brand. What makes Luumy special is that we have chosen all the products in our range based exactly on our needs. All products have been tested by our own children. The specialty of Luumy lies in the design and colors that we have created according to our own taste. We want to create a unique Estonian brand, where we offer products that are not available on the domestic market or that have a wide selection.

What is the birth story of Luumy?
Elisabeth: As with a typical mother at home with children, you’re starting to wonder, what’s next? What about me? What work do I want to do? What was certain was that I did not want to go to the M-F 9-17 office. At one point I saw that one children’s e-shop is for sale. This world is best known to me at the moment! I knew I didn’t want to do it alone, I suggested to Krislin. We did not buy the above-mentioned store, but now we have our own brand.
Krislin: Luumy’s birth story goes back several years. I have had the idea for a very long time that I would like to do something myself and create a job on my own terms. All this has always remained on the level of thought. There was a need for someone with whom we would create common goals. This very moment came last year, where both Elisabeth and I found that we wanted to work for ourselves and not for others. It was not difficult to think about the field of activity, because we are both parents. Our wish has always been to spend a lot of time with our children – hence the idea of ​​creating a brand just for our children “Luumy – created for our children”.

What are your plans for the future?
Let’s think big! We want to expand the assortment so that everything you need for your baby can be found in the Luumy online store. In the future, we also want to open our own showroom / physical store. The products must meet exactly the same conditions that we want and dare to use them on our children. We are not making concessions here. It’s crucial to keep an eye on the target – no matter how difficult the start may be! In the future, we want to be the creators of a successful Estonian brand. Our goal is to reach foreign markets and later gain recognition there as well.

How do the dynamics of your two people work?
Elisabeth: I must say that we have an amazing community. I didn’t know Krislin very much, but my inner instinct said, “Turn to her!” First of all, we both have very similar tast, so the choices in terms of both colors and design have gone very smoothly. Secondly, we have different strengths.
Krislin: I think our two dynamics work great. We are both conscientious and aspiring to big dreams. I think two heads are still two heads, and just by pushing the other, we can deliver successfully. I believe that our similarity and also a partial contrast ensures a strong company development.

What do you say to your young self, who is not yet a mother?
Krislin: You can never be completely ready to have children. Everyone is different and teaches us a lot that I haven’t known about myself yet. Kids bring new beliefs to our lives.
Elisabeth: There is no more wonderful feeling than being a mother. I couldn’t imagine it and I couldn’t compare it to anything. And secondly, you will never be bored again!